Messages that know what season it is for every customer.
Sundial Relay’s AI agents write and send email and text campaigns in your brand’s own voice — new drops, back-in-stock alerts, care tips and win-back offers — timed to each customer’s season and gear.
Used by 48,000+ independent outdoor-gear brands in 60 countries
One customer, four seasons, four different messages.
Move the sun to see what Relay’s agents would send Maya, who bought a 3-layer rain shell from an example brand last November.
Agents that sound like you and know the gear.
Relay reads your store, your past emails and each customer’s kit, then drafts the message a good shop owner would send by hand.
Learns your voice
Point it at past newsletters, product pages and support replies. It writes like you — and keeps a list of words you’d never use.
Reads the gear, not just the order
A shell needs re-proofing in spring; down sells before the first frost. Relay times each message to the customer’s kit and region.
- Ridgeline 3L ShellRe-proof · AprBought November
- Larch 45 packNew drop · JunBought last June
- Alpenglow Down, MRestock alertViewed twice, sold out
You approve, it sends
Every campaign lands as a draft with its reasons attached. Approve it, edit it, or let flows you trust send on their own.
48,000+ independent outdoor-gear brands, in 60 countries.
From two-person pack makers to regional ski shops, brands use Relay to keep in touch with customers between seasons without hiring a lifecycle team.
- Email and text from one place, in the customer’s time zone
- Seasons follow the customer’s hemisphere and region, not yours
- Nothing sends until you approve the flow
Let Relay write next season’s messages.
Connect your store, teach it your voice, and review the first drafts the same afternoon.